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Multi-codec Live and VOD delivery

Multi-codec content delivery helps large video libraries reduce delivery traffic by serving a more efficient codec to compatible devices while keeping H.264 as a fallback. A player can request HEVC, AV1, VP9, or H.264 renditions depending on the viewer’s browser, device, and playback format. Gcore CDN is codec- and quality-agnostic. It distributes the video files and playlists that your origin provides, including prepared multi-codec HLS CMAF or MPEG-DASH streams. If your library already has multi-codec renditions, you can deliver them through Gcore CDN. If your library is still mostly H.264, you can create HEVC, AV1, and VP9 renditions with Gcore Video Streaming multi-codec VOD. This is useful for enterprise VOD catalogs with high traffic.

Business value

For large live broadcasts and large VOD libraries, codec choice is an ROI decision, not only a technical setting. If a major part of your audience can play HEVC, AV1, or VP9, you can reduce delivered bitrate and lower CDN bandwidth consumption. Typical target use cases:
  • Live sports broadcasts
  • Live premium content
  • Film and TV archives
  • E-learning catalogs
  • News and media archives
  • Subscription or ad-supported VOD platforms
  • Any library with tens of thousands of hours of watched content
Actual savings depend on your source quality, codec mix, viewer devices, bitrate ladder, geography, and playback behavior. Gcore can help evaluate expected savings before you migrate a large library.

Codec comparison

Device coverage and cost reduction potential

Modern codec support is already broad enough for many video services to use multi-codec delivery as a cost-reduction strategy. The player can keep H.264 as a fallback and serve HEVC, AV1, or VP9 only to compatible devices. Sources: Can I use AV1, Can I use WebM/VP9, Can I use HEVC, and StatCounter browser market share for April 2026: desktop and mobile.
Codec support depends on browser version, operating system, hardware decoder, player, and delivery format. Use your own playback analytics to estimate the share of viewers who can receive each codec before migrating an entire library.
  1. Review your current VOD library: hours of content, monthly traffic, top countries, device mix, and current codec.
  2. Define the codec set: usually H.264 fallback plus HEVC, AV1, VP9, or a subset.
  3. Choose output formats. HLS CMAF and MPEG-DASH are the main delivery paths for modern codecs.
  4. Test playback on your most important devices and players.
  5. Migrate the high-traffic part of your library first, then expand to the long tail if ROI is positive.
  1. Prepare the live encoding and packaging workflow on your origin or streaming platform.
  2. Keep H.264 as the compatibility fallback for live playback.
  3. Add HEVC, AV1 for device groups where you have tested playback.
  4. In HLS MPEG-TS use H.264. In HLS CMAF and MPEG-DASH use H.264, HEVC, and AV1.
  5. Test the full live path before launch: encoder, packager, CDN cache behavior, player, latency, and fallback logic.
  6. For important broadcasts, use origin shielding to reduce origin load during audience peaks.
Advanced live multi-codec delivery depends on the ingest, packaging, player, and device path. Validate it with Gcore before using it for a production broadcast.

Delivery formats

For more details on playback formats, see HLS, MPEG-DASH, and MP4.